At its heart, hospitality is a people business that specializes in comfort, service, and memorable experiences. At the same time, more and more of the business of hospitality is taking place online, on mobile devices, and across social networks—from browsing to booking, check-in to checkout.
As a result, today’s owners and operators are leveraging technology to better market their properties, enhance operational performance, improve their guest experiences, and much more.
Technology for the guestrooms—WiFi, TV, the phone, tablets, electronic locks, energy management and more—is a major focus for hospitality along with property management systems (PMS), and reservation, check-in, and point-of-sale (POS) systems. Lodging establishments of all kinds are also investing in new digital touchpoints that are shaping the “intelligent hotel” of tomorrow: mobile POS, digital signs, digital security, and more.
GST expertise in the hospitability industry include:
- Revenues: To maintain revenues in a market that is increasingly competitive, hoteliers must invest in solutions that help set their properties apart and drive the loyalty that enhances their bottom line. For example, tracking loyal customers through the POS helps deliver the service that drives repeat business.
- Guest Experience: Today’s hospitality managers are concerned over “rising pressure from consumer expectations.” It is increasingly important to provide amenities and ambience that appeal to a new category of travelers. These travelers take more trips, plan them more often at the last minute, and end up spending substantially more on them than their less digitally savvy travelers.
- Cost Reduction: Given tight operating margins, high staff turnover, and the need to manage seasonal demand for staff, hotels need to keep costly overtime under control and prevent staff shortages from impacting service levels. GST can help by reducing errors and speeding processes, such as order taking and inventory management, through more integrated information management. Or, increasing the size of orders by using mobile devices and self-service kiosks
GST has worked with numerous clients across multiple industries to provide IT and AV solutions. You can read about GST’s methodology to helping our customers with their business requirements and the GST solutions provided.